An organization is nothing without its members. As such, recruitment is a very important with regards to handling an organization. Without proper recruitment, your organization will not flourish, your effort and money will be wasted and that membership card stack you have lying about will collect dust.
But equally important is ensuring your members are engaged. They’re present, active and communicating. They’re contributing. They are fulfilling their purpose in the organization. Making it flourish, grow and work.
To that end, having a website for engaging members is quite important. An organization’s website is its identity on the internet. It’s the group’s face, spread across the millions of computers with access to the internet. The website, must then show what your organization is at its best: active, accessible. This will ensure that every time someone visits the site, they feel a notable feeling of membership. This will retain current members and entice potential ones.
Of course, first things first, you have to make the site. You may not have the expertise to help with actually making the site, but ensuring that those who can make your site do it right is important. They might even hold useful advice for your organization and its site, and it never hurts to have more of that. Here are the main points when making a site.
- Professional aesthetics: It looks competent.
- User-friendly navigation: I want to go to this link, I can, simple, quick, easy.
- Answers to frequent questions: An FAQ to save everyone the trouble.
- Search Engine Optimization: I want to use Google, no problem.
- Sharable content: This seems interesting, it should be posted, and is postable, on Facebook, etc.
When the site is then made, it isn’t over. It has to be updated. It has to be fresh. Everyone likes fresh. Keeping your site updated, easy to access, and well researched with regards to your target demographic is key.
Content should always be well considered; it appeals to your audience. Know what they want, and deliver. A good way to do that is to pretend that you’re the site visitor or member, and then ask, “What would you want to see?”. Additionally, ensure that content should be easy to update. Keep it simple, but secure, avoiding those jokey edits you see on some other sites.
Finally, ensure that visitors can get what they want, easily. Your site should be intuitive to get around, like a well-planned street. No unnecessary turns, no additional loopholes. Simple and straightforward.
Those were our tips for handling your organization’s website. When you’ve ran out of membership card stocks and your website’s running properly, you’ll know that your organization is in a good state.