Google has addressed the importance of mobile in search through its Hummingbird algorithm. Users are more likely to search for answers through mobile and it is for these reasons why businesses must take a good look at the keywords that potential consumers use that will lead them to the website. Site content should be able to answer questions like “Where can I find an emergency electrician or where can I find the best restuarant?”
For local search, it is important for the electrician to list down his contact information, address and directions accurately. Once this information is present in the website, Google will be prepared to deliver the results.
Electronic tools that are available to businesses to conduct their operations are also changing. Apart from emails and industry-specific software, there are a number of mobile apps available for a much cheaper than traditional software. Small businesses with small budgets are now able to compete with multi-national companies through Cloud-based apps that include billing, scheduling and project management.
Brick and mortar stores are also realizing the importance of mobile to reduce the number of people lining at checkout during peak hours and help customers locate products they are looking for. Mobile POS systems that will allow SME’s to set up a state of the art system for cashiering for a minimum charge.
Every year, customers are getting close to leaving their wallets at home that is why businesses are now implementing the rewards programs on their customer’s mobile devices. Instead of requiring their customers to carry a card, they simply present a smartphone app. There are reward apps like Shopkick Local that provides increased exposure by displaying local stores alongside the major retailers.
As the world continues to shift from desktop to mobile, businesses are starting to adjust their own thinking that is why changes are now taking place in the workplace and the process through which they reach out to customers. Even an emergency electrician Perth has to shift to mobile because smartphone owners use their devices to go online when looking for services. If you do not have a mobile app, you are already behind. Mobiles are devices that make the connection to clients easier and more efficient.